17 March 2010

Green Beer

In honor of both St. Patrick and of the Go Green Expo kicking off in New York this weekend; Cascade Green is an environmentally friendly, 100% carbon offset beer. Everything about this Australian beer -- from Cascade's commitment to using pure ingredients, to the packaging designed by Landor, aims to consciously minimize the company's carbon footprint whenever possible. Two-color biodegradable vegetable inks were used on 100% recycled stock for both the cartons and the point of sale materials.

image by Landor [found via The Dieline]

1 comment: