In honor of both St. Patrick and of the Go Green Expo kicking off in New York this weekend; Cascade Green is an environmentally friendly, 100% carbon offset beer. Everything about this Australian beer -- from Cascade's commitment to using pure ingredients, to the packaging designed by Landor, aims to consciously minimize the company's carbon footprint whenever possible. Two-color biodegradable vegetable inks were used on 100% recycled stock for both the cartons and the point of sale materials.
image by Landor [found via The Dieline]
17 March 2010
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yum. now THIS is inspiring. cheers!
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